Today while it may be correct that Facebook is the biggest cultural network in the world and yes, Facebook’s people are possible people, the actual problem is are they really getting? Social media advertising organizations are all also happy to indicate the benefits of social networking like how many people use Facebook or just how many tweets were sent a year ago and how many people watch YouTube videos etc.
but have you been getting the full picture? I once lay alongside a SMM “expert” at a small business workshop who was spruiking to anyone who came within earshot about the incredible advantages of establishing a Facebook company page for business (with him of course) and selling on Facebook. So, intrigued by the aforementioned “experts” guidance I seemed him through to Facebook just to find he had just 11 Facebook friends buy twitter followers (not a great start). So being the study nut that I am, I decided to have a good consider SMM regarding offering to see if it actually worked, who did it work for and when it did why did Cultural Press Marketing benefit them? And must company rely so heavily on social networks for revenue?
As a net developer I was constantly (and now increasingly) confronted with a few cultural networking issues when possible clients might claim that having a website appears great but they had a Facebook company page and had been told by various resources (the ever present however anonymous “they”) that social support systems were the action to take, but after discussing their wants it became really apparent that these potential clients didn’t actually know why they required social networks or SMM to create online revenue, They just wanted it.
For small and medium sized business I always proposed developing a quality site around almost any social system, why? Properly it’s simple really since social media is Cultural Media, and cultural Sites are Cultural Networks they’re perhaps not business media and company communities (that could be a lot more like LinkedIn). I understand that seems simple but it’s true and the data right back it up.
Truth be told that social media marketing advertising fails to tell you that Facebook is a social network not a research engine and despite the amount of Facebook customers and Google customers being around the exact same, persons don’t use Facebook in the same way which they use a se like Google (which has about half the se market), Yahoo and Bing to search for organization or products.